Detail Marketing Theory vol. 2 no. 4 (Dec. 2002) Bibliografi Topik: Analytical Marketing Bahasa: (EN )    Year:: 2002    Bulan: 12    Edisi: Des 2002     Penerbit: SAGE Publications Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Marketing Theory] Artikel dalam koleksi ini Summary of Rossiter’s Article on ‘Forms of Marketing Knowledge’, halaman 333–337 The Challenge to Include Relational Concepts, halaman 339–343 From Marketing Knowledge to Marketing Principles, halaman 345–353 On Academic Marketing Knowledge and Marketing Knowledge that Marketing Managers Use for Decision-Making, halaman 355–362 What to Codify: Marketing Science or Marketing Engineering?, halaman 363–368 The Five Forms of Transmissible, Usable Marketing Knowledge, halaman 369–380 How the Emphasis on ‘Original’ Empirical Marketing Research Impedes Knowledge Development, halaman 381–402 A Critical Analysis into the Accumulation of Marketing Knowledge at the Level of the Firm, halaman 403–418 A Prototype Skills Audit for Marketing Communications Professionals, halaman 419–428  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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