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Marketing Theory vol. 3 no. 3 (Sep. 2003)
Bibliografi
Topik:
Analytical Marketing
Bahasa:
(EN )
Year::
2003
Bulan:
09
Edisi:
Sep 2003
Penerbit:
SAGE Publications
Jenis:
Journal - ilmiah internasional
[
Lihat daftar eksemplar jurnal
Marketing Theory
]
Artikel dalam koleksi ini
The Life Trajectory of Social Marketing: Some Implications
, halaman 293–303
The Critical Contribution of Social Marketing: Theory and Application
, halaman 305–322
Extending the Vision of Social Marketing Through Social Capital Theory: Marketing in the Context of Intricate Exchange and Market Failure
, halaman 323–343
The Harm Chain: A Public Policy Development and Stakeholder Perspective
, halaman 345–364
Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory
, halaman 365–385
A Further Development in Social Marketing: Application of the MOA Framework and Behavioral Implications
, halaman 387–403
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