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JurnalMarketing Theory vol. 3 no. 3 (Sep. 2003)
Bibliografi
Topik: Analytical Marketing
Bahasa: (EN )    Year:: 2003    Bulan: 09    Edisi: Sep 2003    
Penerbit: SAGE Publications
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Marketing Theory]
Artikel dalam koleksi ini
  1. The Life Trajectory of Social Marketing: Some Implications, halaman 293–303
  2. The Critical Contribution of Social Marketing: Theory and Application, halaman 305–322
  3. Extending the Vision of Social Marketing Through Social Capital Theory: Marketing in the Context of Intricate Exchange and Market Failure, halaman 323–343
  4. The Harm Chain: A Public Policy Development and Stakeholder Perspective, halaman 345–364
  5. Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory, halaman 365–385
  6. A Further Development in Social Marketing: Application of the MOA Framework and Behavioral Implications, halaman 387–403

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