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JurnalMarketing Theory vol. 3 no. 2 (Jun. 2003)
Bibliografi
Topik: Analytical Marketing
Bahasa: (EN )    Year:: 2003    Bulan: 06    Edisi: Jun 2003    
Penerbit: SAGE Publications
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Marketing Theory]
Artikel dalam koleksi ini
  1. Making Meaning: Interpretive Diversity and Market Learning a Model and Propositions, halaman 187–208
  2. Managing Strategic Nets: A Capability Perspective, halaman 209–234
  3. Three Theoretical Perspectives on One of Marketing’s Most Fundamental Exchanges: Propositions on Personal Relationships, halaman 235–265
  4. Revisiting Consumption Experience: A more Humble but Complete View of the Concept, halaman 267–286

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