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Marketing Theory vol. 3 no. 2 (Jun. 2003)
Bibliografi
Topik:
Analytical Marketing
Bahasa:
(EN )
Year::
2003
Bulan:
06
Edisi:
Jun 2003
Penerbit:
SAGE Publications
Jenis:
Journal - ilmiah internasional
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Lihat daftar eksemplar jurnal
Marketing Theory
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Artikel dalam koleksi ini
Making Meaning: Interpretive Diversity and Market Learning a Model and Propositions
, halaman 187–208
Managing Strategic Nets: A Capability Perspective
, halaman 209–234
Three Theoretical Perspectives on One of Marketing’s Most Fundamental Exchanges: Propositions on Personal Relationships
, halaman 235–265
Revisiting Consumption Experience: A more Humble but Complete View of the Concept
, halaman 267–286
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