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Marketing Theory vol. 1 no. 2 (Dec. 2001)
Bibliografi
Topik:
Analytical Marketing
Bahasa:
(EN )
Year::
2001
Bulan:
12
Edisi:
Des 2001
Penerbit:
SAGE Publications
Jenis:
Journal - ilmiah internasional
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Marketing Theory
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Times Square, Disneyphobia, HegeMickey, the Ricky Principle, and the Downside of the Entertainment Economy: It’s Fun-Dumb-Mental
, halaman 139–163
Foundations of Consumer Behaviour Analysis
, halaman 165–199
Marketing Images: Construct Definition, Measurement Issues, and Theory Development
, halaman 201–224
Partial Employees and Consumers: A Postmodern, Meta-Theoretical Perspective for Services Marketing
, halaman 225–243
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