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JurnalMarketing Theory vol. 1 no. 2 (Dec. 2001)
Bibliografi
Topik: Analytical Marketing
Bahasa: (EN )    Year:: 2001    Bulan: 12    Edisi: Des 2001    
Penerbit: SAGE Publications
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Marketing Theory]
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  1. Times Square, Disneyphobia, HegeMickey, the Ricky Principle, and the Downside of the Entertainment Economy: It’s Fun-Dumb-Mental, halaman 139–163
  2. Foundations of Consumer Behaviour Analysis, halaman 165–199
  3. Marketing Images: Construct Definition, Measurement Issues, and Theory Development, halaman 201–224
  4. Partial Employees and Consumers: A Postmodern, Meta-Theoretical Perspective for Services Marketing, halaman 225–243

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