Detail Marketing Theory vol. 3 no. 1 (Mar. 2003) Bibliografi Topik: Analytical Marketing Bahasa: (EN )    Year:: 2003    Bulan: 03    Edisi: Mar 2003     Penerbit: SAGE Publications Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Marketing Theory] Artikel dalam koleksi ini Professional Interaction: Exploring the Concept of Attraction, halaman 9–36 Brand Equity in Cooperative Business Relationships: Exploring the Development of a Conceptual Model, halaman 37–57 Perceptions of Dyadic Business Relationships: In Search of the Social Psychological Basis of Interpersonal Relationship Perceptions in Socio-Economic Exchange Relationships, halaman 59–77 B2B ‘relationships’ – a Social Construction of Reality?: A Study of Marks and Spencer and One of Its Major Suppliers, halaman 79–95 Relationship Marketing and Customer Satisfaction: An Information Economics Perspective, halaman 97–117 Customers and Customer Relationships in Service Firms: The Perspective of the Resource-Based View1, halaman 119–143 Back to the Future: Divergence in Relationship Marketing Research, halaman 145–157 Relationship Marketing: Looking Back, Looking Forward, halaman 159–166  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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