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JurnalMarketing Theory vol. 1 no. 1 (Sep. 2001)
Bibliografi
Topik: Analytical Marketing
Bahasa: (EN )    Year:: 2001    Bulan: 09    Edisi: Sep 2001    
Penerbit: SAGE Publications
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Marketing Theory]
Artikel dalam koleksi ini
  1. What is Marketing Knowledge?: Stage I: Forms of Marketing Knowledge, halaman 9–26
  2. Are Current Research Approaches in Marketing Leading Us Astray?, halaman 27–48
  3. Always Historicize!: Researching Marketing History in a Post-Historical Epoch, halaman 49–89
  4. Living with Ambivalence: Attitudes to Advertising in Postmodern Times, halaman 91–108
  5. Commonalities Between Research Methods for Consumer Science and Biblical Scholarship, halaman 109–133

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