Making Cool Brands Hot  

Oleh:

Blasberg, John ; Vishwanath, Vijay

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 81 no. 6 (Jun. 2003)
Topik: brand; brand equity; brand management; brands; innovation; marketing strategy; product differentiation; product positioning

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.20 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Consumer - product consultants have analyzed the revenue growth of more than 500 major national brands and conclude that any brand, regardless of its competitive position, can outperform the average for its category through aggressive innovation and promotion.

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