Asseing Measurement Invariance of Customer Value Scale Across Two Distinct Groups of Managers and Customers  

Oleh:

Nasution, Hanny N.

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: The South East Asian Journal of Management vol. 2 no. 1 (Apr. 2008), page 69-85.
Topik: Measurement Invariance; Customer Value; Hotel Industry

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS54.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The paper investigates measurement invariance of customer value construct across different populations (managers and customers). The purposes in doing this analysis is that whether the constructs were being included. A total 231 managers and 385 customers responded to survey. The results indicate the conceptualisation and operationlisation of customer value developed in this study, does not significantly generalise across mangers and customers. The results further indicate that the construcy has robust psychometric properties; however, the construct was perceived differently by mangers and customers.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali