Imaginative Experience A Narrative-Dialogic Ethnography of the Community Who Adores Its Idol  

Oleh:

Ardianto, Eka

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: International Journal of Business vol. 9 no. 3 (Sep. 2007), page 379-408.
Topik: Community; Consumer Behaviour; Customer Loyalty; Consumer Experience; Imaginative; Idol; Culture; Ethnography

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: II51.6 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Managing customer loyalty becomes an important activity in marketing management. One of the reasons is that loyal consumers tend to make good financial performances to producer. Unfortunately, gaining a loyal consumer is not a trivial activity since there are gaps, this article explores imaginative experience of the community who adores its idol experience the imaginative experience. The author argues that are meaningful to the members. Through narrative-dialogic between "the realm of areal" and " the realm of afotik" then activate the imaginative relations in "the realm of aktinik". Every member constructs its imaginative relations into imaginative constructions formed in a personal story. Managing imagitive experience could benefit the company. It can be the "Imaginative Exprience Management" (IEM) that accomodates imaginative consumers' experiences with the company's products deeply and sustainably through managing the story of its consumers' experiences with the company's products deeply and sustainably through managing the story of its consumers' imaginative experinces. It can also be linked to the customer loyalty programs. In this matter, IEM should be integrated with brand management.

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