Comprehending Advertisements through Jean Baudrillard's Postmodernism  

Oleh:

Dukut, Ekawati Marhaenny

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: CELT: A Journal of Culture, English Language Teaching and Literature vol. 6 no. 1 (Jul. 2006), page 31-45.

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Perpustakaan PKBB Nomor Panggil: 405 CEL 6 1 Non-tandon: tidak ada Tandon: 1

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Nowadays people are living in a postmodern society, which is nihilistic because many things are being simulated that no one actually knows which is real. What people see on television or a magazine, for example, is regarded more real than the reality itself. One of the factors that make a society feel more comfortable in living in a hyper-real world is because of the existence of advertisements or ads. Thus, to understand what is signified by an ad, a reader or consumer needs to take in mind the theory of post modernism laid out by Jean Baudrillard.

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