Detail Alternative Measurement Approaches to Consumer Values : The List of Values (LOV) and Values and Life Style (VALS)   Oleh:  Kahle, Lynn R. ; Beatty, Sharon E. ; Homer, Pamela Jenis: Article from Bulletin/Magazine Dalam koleksi: Journal of Consumer Research vol. 13 no. 3 (1986), page 405-409. Topik: MEASUREMENTS; measurement approaches; lsit of values (LOV); values and life style (VALS) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ32 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel This article compares and contrasts two methods of measuring consumer values : the List of Values (LOV) and Values and Life Style (VALS). LOV apparently has some advantages : it is in the public domain and it relates more closely to consumer behaviour. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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