Detail The Semiology of Cinematic Consumption : Symbolic Consumer Behavior in Out of Africa   Oleh:  Holbrook, Morris B. ; Grayson, Mark W. Jenis: Article from Bulletin/Magazine Dalam koleksi: Journal of Consumer Research vol. 13 no. 3 (1986), page 374-381. Topik: semiology; semiology; cinematic consumption; consumer behaviour Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ32 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel This article examines the portrayal of consumption experiences in a recent film that provides especially clear examples of the use of symbolic consumer behavior to develop plot and character. We view cinematic consumption in this film as a detailed illustration that work on the semiology of consumption symbolism in movies and other art forms deserves a place in the annals of consumer research. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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