Detail Integration of Serially Sampled Price Information : Modeling and Some Findings   Oleh:  Buyukkurt, B. Kemal Jenis: Article from Bulletin/Magazine Dalam koleksi: Journal of Consumer Research vol. 13 no. 3 (1986), page 357-373. Topik: integration; itnegration; serial sampled; price information Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ32 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Focusing on the perceived value of an observed basket of items as the dependent variable, the article suggests several rival models of integrating serially sampled price information. Within this context, perceptual implications of different discount structures are noted. Also, a computer - controlled laboratory experiment is reported that attempts to provide guidance for subsequent studies that may compare the suggested models. The results suggest that : (1) store - profile effects persist after exposure to price information, (2) primacy effects are statistically significant but not strong, and (3) a large number of noticeable discounts lead to a higher perceived value than a small number of extreme discounts. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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