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Measurement and Structure of Kelley's Covariance Theory
Oleh:
Lichtenstein, Donald R.
;
Bearden, William O.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Journal of Consumer Research vol. 13 no. 2 (1986)
,
page 290-296.
Topik:
Covariance structure models
;
measurement
;
structure
;
kelley's covariance theory
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
JJ32
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
In prior attribution research on Kelley's covariance theory, researchers have generally accepted the person - stimulus -circumstance attribution taxonomy based upon co - variation between contextual variables (e. g., consistency) and "global" measures of attributions. This article examines the person - stimulus - circumstances taxonomy using both specific - item attribution measures and the more commonly used general - item measures. Factor - analysis results support the person - stimulus - circumstance typology. However, convergent and discriminant analyses indicate that different concepts are being measured by the specific - and general - item measures when the research moves from one level of abstraction to another.
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