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Detail
ArtikelMeasurement and Structure of Kelley's Covariance Theory  
Oleh: Lichtenstein, Donald R. ; Bearden, William O.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Journal of Consumer Research vol. 13 no. 2 (1986), page 290-296.
Topik: Covariance structure models; measurement; structure; kelley's covariance theory
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ32
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelIn prior attribution research on Kelley's covariance theory, researchers have generally accepted the person - stimulus -circumstance attribution taxonomy based upon co - variation between contextual variables (e. g., consistency) and "global" measures of attributions. This article examines the person - stimulus - circumstances taxonomy using both specific - item attribution measures and the more commonly used general - item measures. Factor - analysis results support the person - stimulus - circumstance typology. However, convergent and discriminant analyses indicate that different concepts are being measured by the specific - and general - item measures when the research moves from one level of abstraction to another.
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