Detail Is Other-Directedness on The Increase ? An Empirical Test of Riesman's Theory of Social Character   Oleh:  Zinkhan, George M. ; Shermohamad, Ali Jenis: Article from Bulletin/Magazine Dalam koleksi: Journal of Consumer Research vol. 13 no. 1 (1986), page 127-130. Topik: SOCIAL; empirical test; riesman's theory; social character Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ32 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel The historical trend in other - directedness, predicted by Riesman's theory of social character, is examined through a content analysis of 30 years of advertising that appeared in the Ladies' Home Journal and Popular Science magazines. Overall, the results of this trend analysis provide some support for Riesman's theory, especially in the case of a male - oriented publication. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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