Daring to be different: How differentiation strategies help determine the educational success and fiscal health of international schools  

Oleh:

MacDonald, James

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Research in International Education vol. 6 no. 2 (Aug. 2007), page 151-169.
Topik: competition; differentiation; educational management; international education; international schools; marketing
Fulltext: 151.pdf (148.8KB)

Isi artikel

The differences among international schools have important educational and economic implications for international education. From a foundation of theory developed for the business world, this article examines ways in which school leaders can consciously differentiate their schools to improve the quality of education and better assure the fiscal health of the school organization.

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