The international school industry: Examining international schools through an economic lens  

Oleh:

MacDonald, James

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Research in International Education vol. 5 no. 2 (Aug. 2006), page 191-213.
Topik: branding; educational management; industry; international education; international schools; school governance
Fulltext: 191.pdf (172.11KB)

Isi artikel

Based upon the results of a quantitative analysis of tuition revenues generated by international schools, it is argued that international schools can be examined in terms of a global multi-billion dollar industry and that business theory can be, and is being, applied in international schools today. This article proposes that international schools are organizations with double bottom lines - one educational and one business - and suggests that only by peering through a set of properly aligned educational and business lenses can a true and clear picture of an international school be obtained.

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