Patent Sharks  

Oleh:

Henkel, Joachim ; Reitzig, Markus

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 86 no. 6 (Jun. 2008), page 129-133.
Topik: patent; patent sharks

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.36 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Companies that focus heavily on research and development generally have more value tied up in intangible assets - patents and other intellectual property - than they do in material assets. Different sectors take very different approaches to managing those resources. Pharmaceutical companies, for example, play hardball - they’ll do anything to protect a key patent. That’s not so surprising when you consider that a single patent can sometimes safeguard an entire product. Technology companies, however, have to cooperate with one another because a complex product can incorporate several thousand patents, many of which are held by other organizations. The patents, therefore, become a form of currency exchanged among them. Recently, though, technology companies have been attacked by patent sharks, firms with hidden intellectual property that surface, threatening to due, when their rights are inadvertently infringed. Most of the time, the assault comes out of the blue from an unknown source, and enterprises usually aren’t able to identify their opponent until it is too late for them to react. What’s more, their traditional line of defense, designed for taking on visible competitors, is completely unsuited for this type of guerrilla warfare.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali