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BukuBrand Marketing in Today's Cluttered Political Marketplace (Campaigns and Elections, Vol.24 No.4 2003)
Bibliografi
Author: Jackson, Theodore E.
Topik: brand marketing; political marketplace
Bahasa: (EN )    
Penerbit: Congressional Quarterly, Inc.     Tempat Terbit: Washington, DC    Tahun Terbit: 2007    
Jenis: Article - diterbitkan di jurnal ilmiah internasional
Fulltext: campaigns_elections.pdf (93.0KB; 7 download)
Abstract
A candidate who sees himself or herself as a brand can cut through the communication clutter and achieve the message discipline essential to a successful campaign.
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