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Brand Marketing in Today's Cluttered Political Marketplace (Campaigns and Elections, Vol.24 No.4 2003)
Bibliografi
Author:
Jackson, Theodore E.
Topik:
brand marketing
;
political marketplace
Bahasa:
(EN )
Penerbit:
Congressional Quarterly, Inc.
Tempat Terbit:
Washington, DC
Tahun Terbit:
2007
Jenis:
Article - diterbitkan di jurnal ilmiah internasional
Fulltext:
campaigns_elections.pdf
(93.0KB;
7 download
)
Abstract
A candidate who sees himself or herself as a brand can cut through the communication clutter and achieve the message discipline essential to a successful campaign.
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