Does Corporate Strategy Matter ?  

Oleh:

Bowman, Edward H. ; Helfat, Constance E.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 22 no. 1 (2001), page 1-24.
Topik: strategy; corporate effects; corporate strategy; firm performance; variance decomposition

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.7 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

A revisionist view that corporate strategy does not matter has gained considerable influence in recent years. Thie view largerly stems from empirical results of early variable deocmposition studies that found negligible corporate effects associated with profitability differences between businesses. Our analysis of the variance decomposition literature shows this view to be incorrect. Not only do the studies as a group show that factors at the corporate level of organizations contribute to profitability differences, but also evidence suggests that factors specifically associated with corporate strategy contribute to corporate effects. Corporate strategy in fact does matter.

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