Strategy as A Wicked Problem  

Oleh:

Camillus, John C.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 86 no. 5 (May 2008), page 98-106.
Topik: strategy; strategy; wicked problem

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.36 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Over past 15 years, I've been studying how companies create strategy - the most important responsibility of senior executives. Many corporations, I find, have replaced the annual top down planning ritual, based on macro economics forecasts, with moresophiscated process. They crunch vast amounts of consumer data, holding planning sessions frequently, and use techniques such as competency modeling and real - options analysis to develop strategy. This type of approach is an improvement because it is customer - and capability - focused and enables companies to modify their strategies quickly, but it still misses the mark a lot of the time.

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