The Secret of Enduring Greatness  

Oleh:

Collins, Jim

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 157 no. 9 (May 2008), page 40-44.
Topik: Corporate Star Rise; Turmoil; Survive; Secret; Greatness

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Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.36 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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I don't know how many times I've had the Fortune 500 presented to me as EXhibit A by those who argue that it's time to give up on a 20th-century American idea. Forget about building great companies that endure, they tell me. One technology pundit cornered me at a conference and deemed the whole premise absurd in today's world: "We live in an era when nothing can be built to last. Everything is in flux; nothing can sustain." He invoked Joseph Schumpter, the great economist who wrote about the "perennial gale creative destruction" wherein technological change and visionary entrepreneurs give birth to new things that obliterated by the next generation.

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