A First Look At The $2,500 Tata Car  

Oleh:

Machine Design (Editor)

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Machine Design (Soft Copy ada dalam http://search.proquest.com/) vol. 80 no. 6 (Mar. 2008), page 38.
Topik: Car; Tata Motors; Nano; The Caparo Group

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM44.55 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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How do you halve the price of a passenger car? It takes more than savvy negotions at the dealership. In 2004, TataMotors took on the challenge of bringing a 100,000-rupee ($2,500) car to the Indian Market. Tata's closet competitor, The Maruti 800 retails for about $5,000. The result of Tata's efforts, the Nano, was unveiled in January 2008 and will reach consumers in October. Tata Has squeezed low prices out of its suppliers with high-volume, single-source contracts. About 100 suppliers will build 90% of the Nano's parts, three-quarters of which are single-sourced.

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