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ArtikelSome Liberating Effects of Anonymous Electronic Brainstorming  
Oleh: Pollard, Sandra ; Cooper, William H. ; Cadsby, Jana ; Gallupe, R. Brent
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Small Group Research vol. 29 no. 2 (1998), page 147-178.
Topik: brainstorming; anonymous electronic brainstorming; some liberating effects
Fulltext: 147.pdf (2.66MB)
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS16
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelThe high productivity of electronic brainstorming groups has been attributed to several factors, one of which is anonymity. The authors assessed the role of anonymity by randomly assigning brainstorming groups to one of four conditions : anonymous electronic, non anonymous electronic, verbal, and nominal. The authors found some evidence that more controversial ideas were produced by members of anonymous electronic groups than by members of the other groups. The authors also found clear evidence that anonymous brainstorming groups produced more non redundant ideas than did non anonymous brainstorming groups.
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