What's in A Name.com ? The Effect of '. com' Name Changes on Stock Prices and Trading Activity  

Oleh:

Lee, Peggy M.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 22 no. 8 (2001), page 793-804.
Topik: STOCK PRICES; name changes; dot - com; event study; trading violence; market signalling

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.8 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This paper uses a market signaling perspective to examine investor reactions to firm announcements of name changes to include ".com". Firms that change their name as a purely cosmetic technique are contrasted to those that employ other strategic investments. Results show that announcenets of ".com" name changes are assoicated with significant increases in stock prices and trading activity. Furthermore, the magnitude of investor reactions is significantly larger when name changes are accompanied by other strategies.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali