Dominance by Birthright : Entry of Proir Radio Producers and Competitive Ramifications in The U. S. Television Receiver Industry  

Oleh:

Klepper, Steven ; Simons, Kenneth L.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 21 no. 10-11 (2000), page 997-1016.
Topik: TELEVISION; entry; firm capabilities; industry evolution

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.6 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The U. S. television receiver industry evolved to be an oligopoly dominated by firms that produced radios prior to TVs. Data on the experience of all U. S. radio manufacturers and on the length of survival and rate of innovation of all U. S. TV entrants are collected to analyze how radio experience influenced entry, firm performance, and the evolution of market structure in the TV industry. Consistent with a model of the evolution of an oligopolistic industry, more experienced radio firms were more likely to enter TV manufacturing, had higher innovation rates, and in turn had greater market shares and longer survival, suggesting htat firm capabilities nad the evolution of the TV industry's market structure were critically shaped by firms' experience prior to entry.

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