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The Colvin Interview Chrysler
Oleh:
Fortune
(Editor)
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Fortune vol. 157 no. 7 (Apr. 2008)
,
page 73-77.
Topik:
Strategies
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
FF16.36
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
So fasr the 21st century has been cruel to the U. S. auto industry. Chrysler has shared the pain, enduring layoffs, poor reviews, and a humiliating fire sale to a private equity firm. The litany of bad news is about to change, say its top three officers. Their promise: Chrysler is back on the road to profitability.
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