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Detail
ArtikelHow Fashion's VF Supercharges Its Brands  
Oleh: Kapner, Suzanne
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 157 no. 7 (Apr. 2008), page 68-70.
Topik: The Fortune 500 Series Industry Leaders
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: FF16.36
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
    Lihat Detail Induk
Isi artikelWhen a century-old apparel firm in North Carolina hit the doldrums in the late 1990s, its ex-Army-pilot CEO decided to change course. No more basic underwear, thanks-we're going into cult brands. And it worked.
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