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How Fashion's VF Supercharges Its Brands
Oleh:
Kapner, Suzanne
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Fortune vol. 157 no. 7 (Apr. 2008)
,
page 68-70.
Topik:
The Fortune 500 Series Industry Leaders
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
FF16.36
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
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Isi artikel
When a century-old apparel firm in North Carolina hit the doldrums in the late 1990s, its ex-Army-pilot CEO decided to change course. No more basic underwear, thanks-we're going into cult brands. And it worked.
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