Managing Hypergrowth  

Oleh:

Izosimov, Alexander V.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 86 no. 4 (Apr. 2008), page 121.
Topik: GROWTH; managing; hypergrowth

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.36 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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The prospectus for Vimpelcom's IPO on the New York Stock Exchange in 1996 forecast that more than one in 10 Russians would own a mobile phone in 2006 - in marketingspeaks , a penetration rate of 14 %. Today that rate is over 120 %, meaning that on average, Russians own 1.2 mobile phones - anumber that explains why our market capitalization went from $ 607 million to $ 16 billion during the same 10 years, and by the end 0f 2007 exceed $ 40 billion. That is what I call hypergrowth : the steep part of the S - curve tahat most young markets and industries experiences at some point, where the winners get sorted from the losers. What makes VimpelCom's experience unusual, I believe, is that we entered our industry's hypergrowth phase as relatively large company, not as an entrepreneurial start - up ; after all, we had already obtained our NYSE listing.

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