Can You Say What Your Strategy Is ?  

Oleh:

Collins, David J. ; Rukstad, Michael G.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 86 no. 4 (Apr. 2008), page 82-93.
Topik: strategy; strategy

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.36 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Can you summarize your company's strategy in 35 words or less ? If so, would your colleagues put it the same way ? It is our experience that very few executives can honestly answer these simple question in the affirmative. And the companies that those executives work for are often the most successful in their industry. One is Edward Jones, a St. Louis - based brokerage firm with which one of us has been involved for more than 10 years. The fourth - largest brokerage in the United States, Jones has quadrupled its market share during the past two decades, has consistenly outperformed its rivals in terms of ROI through bull and baer markets, and has been a fixture on Fortune's list of top companies to work for.

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