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The Four Things A Service Business Must Get Right
Oleh:
Frei, Frances X.
Jenis:
Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi:
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 86 no. 4 (Apr. 2008)
,
page 70-81.
Topik:
service
;
four things
;
service business
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
HH10.36
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
As the world's major economies have matured, they have become dominated by service - focused businesses. But many of management tools and techniques that service mangers use were designed to tackle the challenges of product companies. Are These sufficient, or do we need new ones ? Let submit that some new tools are necessary. When a business takes a product to market, whether it's a basic commodity like corn or a highly engineered offering like a digital camera, the company must make the product itself compelling and also field a work force capable of producing it at an attractive price.
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