Reverse Engineering Google's Innovation Machine  

Oleh:

Iyer, Bala ; Davenport, Thomas H.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 86 no. 4 (Apr. 2008), page 58-69.
Topik: innovation; MACHINE; reverse engineering; google's innovation; machine

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.36 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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In the PANTHEON of internet based companies, Google stands out as both particularry successful and particulary innovative. NOt since Microsoft has a company had so much success so quickly. Google excels at IT and business architecture, experimenatation, improvisation, analytical decision making, participative product development, and other relatively unusual forms of innovation. It balances an admittedly chaotic ideation process with a set of rigorous, data - driven methods for evaluating ideas. The company culture attracts brightest technical talent, and despite its rapid employee growth Google still gets 100 applications for every open position. It has developed or acquired a wide variety of new offerings to augment the core search product.

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