Strategi Kreatif Iklan dalam Upaya Pencapaian Tujuan Periklanan  

Oleh:

Ichwan, Nur

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 21 no. 224 (May 2004), page 25-32.
Topik: Pencapaian Tujuan Periklanan

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.21A Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Advertising is a result of symbols such as color, numbers, calligraphy and writing. To achieve its objectives, advertising must design an advertising strategy. In the advertising creative process, the creator is responsible for the creative work such as script writing, art director and producer. Creative strategy includes information on product, market, and target and audience. All may be used as basic elements in advertising creativity. Advertising creative strategy includes creation and idea development or concepts to achieve advertising objectives.

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