Analisis Kebijakan Harga Dalam Menentukan Penerimaan Perusahaan  

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Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 21 no. 231 (Dec. 2004), page 32-36.
Topik: Analisis Kebijakan Harga; Menentukan Penerimaan Perusahaan

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.22 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Price is one crucial factor that determines product quantity demand. Understanding the relationship between Pnce and Product Demand “will help the company to determine product pnce. If the product is elastic, then decreasing the price is appropriate to raise total revenue. While if it is inelastic raising the price is the right action to increase total revenue. When the product is unitary elastic then raising and lowering the price does not impact total revenue, so that the company should use other parameters beside, pricing such as improving product quality.

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