Detail CONSIDERATIONS OF EQUITY IN MARKETINGAND NOZICK’S DECISION-VALUE MODEL Bibliografi Author: O’Shaughnessy, John ; O’Shaughnessy, Nicholas Jackson Topik: Behavioral economics: Causal utility: Cognitive psychology: Cognitive neuroscience: Commitment model: Compensatory decision strategies: Consumer behavior: Cost-benefit analysis: Decision-Value model: Deontological: Equity: Evidential utility: Expectations (adaptive vs. rational): Expressive action vs. instrumental action: Involvement with purchase (high/low): Justice: Loyalty: Multiattribute model: Non-compensatory decision strategies: Objective relativism: Principles: Prospect theory: Utilitarianism: Rational Choice Theory (RCT): Regret theory: Satisficing behavior: Symbolic utility: Symbolism: Trust Bahasa: (EN )     Penerbit: Academy of Marketing Science      Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: oshaughnessy10-2005.pdf (101.5KB; 17 download) Abstract This paper reviews how the subject of equity is dealt with in current models of decisionmaking, claiming that the perspective on equity is one of consequentialist thinking about tangible gains and losses. It advocates an alternative model where the desire for equity is treated as expressive behavior. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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