Corporate Social Responsibility and Firm Financial Performance  

Oleh:

McGuire, Jean B. ; Sundgren, Alison ; Schneeweis, Thomas

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Academy of Management Journal vol. 31 no. 4 (Dec. 1988), page 854-872.
Topik: CORPORATE; corporate social responsibility; firm financial performance
Fulltext: AA36_31-04_Jean B McGuire.pdf (654.39KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: AA36.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Using Fortune magazine's ratings of corporate reputations, we analyzed the relationships between perceptions of firms' corporate social responsibility and measures of their financial performance. Results show that a firm's prior performance, assessed by both stock - market returns and accounting - based measures, is more closely related to corporate social responsibility than is subsequent performance. Results also show that measures of risk are more closely associated with social responsibility than previous studies have suggested.

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