The Context of Dominance : An Industry - Driven Framework for Exploiting Reputation  

Oleh:

Shamsie, Jamal

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 24 no. 3 (2003), page 199-216.
Topik: FRAMEWORK; dominance; reputation; informational asymmetrics; resource - based view

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.11 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

In spite of the growing interest in sustainbale advantages, there has been little effort by strategy researchers to investigate market dominance. In this paper, the extent of dominance by leading firms is linked to the ability to develop and exploit their reputation as a key resource. Results from a wide spectrum of consumer product markets indicate that the advantages that stem from reputation are typically tied to specific industry characteristics. In particular, dominance is more likely to be observed in industries that offer consumer products that are purchased frequently and have lower prices.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali