Detail How Newcomers Can Undermine Incumbents' Marketing Strengths   Oleh:  Smith, Clayton G. Jenis: Article from Bulletin/Magazine Dalam koleksi: BUSINESS HORIZONS vol. 38 no. 5 (1995), page 61-68. Topik: MARKETING; newcomers; marketing strengths Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: BB65 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel New entrants can go beyond erecting barriers to retaliation. By eroding incumbent marketing resources and skills, they can go on the offensive. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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