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Marketing as A Management Style
Oleh:
Longenecker, Clinton O.
;
Meade II, William K.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
BUSINESS HORIZONS vol. 38 no. 4 (1995)
,
page 77-83.
Topik:
MARKETING
;
marketing
;
management style
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
BB65
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
A number of critical marketing customs must be incorporated into a modern executive's management style to increase both personal and organizational effectiveness.
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