Detail Trade Promotions : A Call for A More Rational Approach   Oleh:  Zerrillo, Phillip ; Iacobucci, Dawn Jenis: Article from Bulletin/Magazine Dalam koleksi: BUSINESS HORIZONS vol. 38 no. 4 (1995), page 69-76. Topik: trade; trade promotions; rational approach Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: BB65 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Trade promotions can be an effective tool in the consumer value chain. Manufacturers and retailers alike should use them in ways that benefit the entire channel system. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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