Competitive Positioning Within and Across A Strategic Group Structure : The Performance of Core, Secondary and Solitary Firms  

Oleh:

McNamara, Gerry ; Deephouse, David L. ; Luce, Rebecca A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 24 no. 2 (2003), page 161-182.
Topik: FIRM; strategic groups; multinational pressures; differentiation

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.11 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Drawing from economic and cognitive theories, researchers have argued that firms within an industry tend to cluster together, following similar strategies. Their positioning in strategic groups, in turn, is argued to influence firm actions and firm performance. We extend this research to examine performance implicationns of competitive positioning not just among but also within goups. We find that performance differences within groups are significantly larger than across groups, suggesting that some firms within groups develop better resource or competitive positions. We also find that secondary firms within a group outperform both core firms within the group and solitary firms, the latter being those not belonging to any multifirm strategic group. This suggests that secondary forms may be able to effectively balance the benefits of strategic distinctiveness with institutional pressures for similarity. We conclude that the primary implication of strategic groups does not relate to the ability of firms to create stable, advantageous market segments through collusion. Instead strategic groups represent a range of viable strategic positions firms indicate that firm positioning within a group structure can have performance implications.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali