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More Boycotts Ahead ? Some Implications
Oleh:
Gelb, Betsy D.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
BUSINESS HORIZONS vol. 38 no. 2 (1995)
,
page 70-76.
Topik:
BOYCOTTS
;
boycotts
;
implications
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
BB65
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Marketing managers may need to change their spots if more and more boycotts become successful.
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