Digital Marketing: Era Baru Pemasaran  

Oleh:

Tjiptono, Fandy

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Kinerja: Jurnal Bisnis dan Ekonomi Program Pascasarjana Universitas Atma Jaya Yogyakarta vol. 4 no. 2 (2000), page 147-160.
Topik: Digital Marketing; Internet; E-Commerce; Marketspace
Fulltext: Digital Marketing Era Baru Pemasaran.pdf (11.33MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: KK15.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The Internet has transformed the way products are produced, marketed, shipped, and sold. As a consequence, a new marketing paradigm is needed. The new paradigm, digital marketing, has shifted the traditional marketplace focus to the new virtual marketspace one. The characteristics of digital marketing is identified and discussed in detail in this paper.

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