Further Reflections on The Elimination of Framing Bias in Strategic Decision Making  

Oleh:

Hodgkinson, Gerard P. ; Maule, A. John ; Bown, Nicola J. ; Pearman, Alan D. ; Glaister, Keith W.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 23 no. 11 (2002), page 1069-1076.
Topik: strategic decisions; framing; strategic cognition; cognitive mapping; cognitive bias; debiasing techniques

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.10 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Wright and Goodwin (2002) maintain that, in terms of experimental design and ecological validity, hodgkinson et al. (1999) failed to demonstrate either that the framing bias is likely or be of salience on strategic decision making, or that causal cognitive mapping provides an effective means of limiting the damage accruing form this bias. In reply, we show that there is ample evidence to support both of our original claims. Moreover, using wright and goodwin's own data set, we demonstrate that our studies did in fact attain appropriate levels of ecological validity, and that their porposed alternative to causal cognitive mapping, a decision tree approach, is far from "simpler". Wright and Goodwin's approach not only fails to eliminate the framing bias - it leads to confusion.

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