Competitive Forces and Strategic Choice Decisions : An Experimental Investigation in the United States and Japan  

Oleh:

Song, Michael ; Calantone, Roger J. ; Benedetto, C. Anthony Di

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 23 no. 10 (2002), page 969-978.
Topik: investigations; competitive forces; decision - makng; strategic choice

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.10 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Managers operate in a complex, uncertain environment and tend to form simplified models in order to cope with this environment and make competitive strategy decisions (i. e. cost leaderships, differentiation or focus). In this study, we use an experimental design to examine the strategic choice decision - making process in firms located in the united states and japan. We develop several main - effect propositions regarding managerial selection of competitive strategies, depending on the competitive forces (buyer power, threat of substitutes, threat of new firm entry, and high intensity of rivalvy) they are facing. We propose a main effect due to country of origin : Japanese managers prefer a cost - leadership strategy more than american managers do. We also propose several interaction effects regarding cross - national differences in experimental data from 316 U. S. executives and 459 japanese executives. We assessed relative impacts of the competitive forces on strategic decision - making using a multilevel regression analysis. The research findings indicate that high buyer power and high substitution threat were associated with a preference for cost - leadership strategies and japanese managers were significantly more likely to prefer for cost - leadership strategies, and japanese managers were significantly more likely to prefer a cost - leadership strategy than U. S. managers. We also found that, under conditions of high buyer power, U. S. managers were less likely than japanese managers to enter a market with a differentiation or focus strategy. We found little support for other interaction hypotheses, suggesting points of similarity between U. S. and japanese managers. We conclude with a discussion of theoretical and managerial implications of our results.

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