Upaya Melakukan Cognitive Dissonance dalam Iklan  

Oleh:

Herawati, F. Anita

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal ISIP vol. 4 no. 2 (Jun. 2002), page 17-28.
Topik: Cognitive; Dissonance; Consonance; Advertising; Messages and Media

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ64.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

To form or change attitude and behavior of targeted audiences, advertising nneds to make cognitive inconsistencce of audiences. When audiences experience cognitive dissonant situation, advertising will penetrate to audience's psychology by offering the solution to make consistence. Based on the explanation above, advertisers construct the message of advertisement that will make audiences be motivated to form favourable cognition, attitude and behavior's audience for the product of advertisement.

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