Teori Tindakan dalam Iklan: Analisis atas Dasar Pemikiran Jurgen Habermas tentang Teori Tindakan dalam Iklan Kosmetik di Majalah Femina  

Oleh:

Herawati, F. Anita

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal ISIP vol. 4 no. 1 (Mar. 2002), page 1-10.
Topik: Strategic Strategy; Communicative Action; Advertising

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ64.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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People believe that advertising is a communicative action. But it is too simple understanding advertising as a communicative action. Communicative action needs three conditions; these are (1) comprehensibility, (2) truth and (3) rightness. Indonesian advertising tends not to share the truth, that can be followed by the manipulative action and systematically distorted messages (deceipt advertising).

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