Authenticity : Is It Real of Is It Marketing ?  

Oleh:

Weinberger, David

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 86 no. 3 (Mar. 2008), page 33-38.
Topik: MARKETING; authenticity; marketing

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.35 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Companies that boast of their authenticity confront challenges that more faceless firms don't even have to consider.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali