How Local Companies Keep Multinationals at Bay  

Oleh:

Bhattacharya, Arindam ; Michael, David C.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 86 no. 3 (Mar. 2008), page 84-95.
Topik: multinational corporation; local companies; multinationals

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.35 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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To win in the world's fastest - growing markets, transnational giants have to compete with increasingly sophisticated homegrown champions. It isn't easy ; Since the late 1970 s, goverments on every continent have allowed the winds of global competition to blow through their economies.

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