When Are Technologies Disruptive ? A Demand - Based View of The Emergence of Competition  

Oleh:

Adner, Ron

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 23 no. 8 (2002), page 667-688.
Topik: emergence; disruptive technologiess; demand heterogeneity; technology strategy; technology evolution

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.9 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

By identifying the possibility that technologies with inferior performance can displace established incumbents, the notion of disruptive technologies, pioneered by christensen (1997), has had a profound effect on the way in which scholars and managers approach technology, competition. While the phenomenon of disruptive technologies has been well documented, the underlying theoretical drivers of technology disruption are less well understood. This article identifies the demand conditions that enable disruptive dynamics. By examining how consumers evaluate insight into the impact of the structure of the demand environment on competitive dynamics. Two new construcs - preference overlap and preference symmetry - are introduced to characterize the relationship among the preferences of different market segments. The article presents a formal model that examines how these relationships lead to the emergence of different competitive regimes. The model is analyzed using computer simulaton. The theory and model results hold implications for understanding the dynamics of disruptive technologies and suggest new indicators for assessing disruptive threats.

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